Description I created a dashboard for Samba Commerce, a dummy e-commerce company in Brazil. Samba Commerce Dashboard is a comprehensive dashboard that serves as a company-wide tool for tracking and analyzing the business performance of Samba Commerce, including customer RFM segmentation. Project …

Description I conducted a customer segmentation analysis for an Indonesian investment startup that offers a mobile application for buying and selling mutual funds. The objective was to extract insights from the data and identify suitable thematic campaigns for the upcoming month, considering the …